The principal
The principal: the judgment the office is an expression of, and the record of where it came from.
A family office is the private institution of a principal, and pretending otherwise would misdescribe how decisions are actually made here. The seat is named on every property in the estate rather than held anonymously, and the same person currently holds all three parent seats — which the stewardship page states plainly rather than obscuring behind a structure.
The reason this is a vertical rather than an "about" page is that the record is an asset. Handing a seat to somebody else is a data edit in the register, and it should be — but until it happens, saying so is more useful than implying a bench that does not exist.
The properties
- Michael Gord The principal: first-person writing and first-hand case studies. Becomes the canonical person record at cutover. Building
The gate
A person does not earn an arm, but this vertical has a gate of its own and it is the one the estate is furthest from: a seat held by somebody other than the principal. Until one is, the concentration is a fact about the group rather than a stage it has passed, and the stewardship page states it rather than implying a bench.
A vertical earns its own Ventures arm when it has deal flow of its own, and a Capital arm when it has a balance sheet to allocate. Neither is granted at formation, and both are published on the roadmap so a partner can check whether the group applied its own rule.